by Kenneth C. Laudon, Jane P. Laudon, Jane Price Laudon, Jane Laudon
Genre:Management
ISBN:OL58235W
Description
Laudon’s essential case-based text for the study of IS in business today.
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. You will develop sought-after skills, and be adept at leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition has been thoroughly updated to cover the latest industry and technology changes.